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FRENCH DESIGN CONNECTION revisits New York for its second edition that will coincide with the second year of the NY Design Week, an array of off-ICFF events
adding a new dimension to America’s main contemporary design fair. Organized by Francesco Pirrello, the founder of the globe trotting MEET MY PROJECT label, the exhibition is tailored for New York’s design-savvy public and shows a selection of smart, innovative, endearing, ironic, and visually arresting design objects of human-friendly scale. French, Design and Connection are three equally important notions for the exhibition curators, Anne-France Berthelon (design journalist and trend consultant) and Anna Yudina (architecture and design writer and co-founder of MONITOR magazine). The duo scans the international design scene with a discerning eye – and through the prism of the «French attitude,» – aiming to reveal some deeper layers behind the familiar clichés.Design professionals (press, retailers, collectors, interior designers, architects, specifiers, curators, creative directors) and laypersons alike are invited to discover the French Paradox of being both sensual and rational; navigating gracefully between the opposites; exploring the heritage without nostalgia, and combining materials in extraordinary ways… Manhattan’s prestigious Chambers Hotel reconfirms its commitment to the project: Its Art Deco interiors with a storefront that hides nothing from the city will again host the FRENCH DESIGN CONNECTION exhibition in May 2014.PRESSKIT: download HERE


ANNE-FRANCE BERTHELON An independent design critic and journalist, regular contributor to IDEAT, THE GOOD LIFE, AMC and AD China, Anne-France Berthelon also curates exhibitions (notably, Natural Norsk, in cooperation with Anna Yudina and the Norwegian Embassy), portrays designers (Antoine Boudin, Design Parade 4), and regularly participates in competition juries (Carte Blanche VIA, Invisible Design MP13). Considering design as a discipline that is at once an aesthetic practice, an economic challenge and a mirror of the society, Anne-France expands her engagement with contemporary design into the domains of fashion and marketing as she decrypts trends for international trend forecast agencies like Stylesight and Promostyl.

ANNA YUDINA Co-founder and editor-in-chief of MONITOR magazine, launched in 2000 and focused on innovations in contemporary architecture and design. Working for MONITOR, Anna has had an opportunity to interview Dieter Rahms and Peter Zumthor, Shigeru Ban and Thomas Heatherwick, Konstantin Grcic and Sam Hecht, Sou Fujimoto and Bjarke Ingels, Junya Ishigami and Antòn Garcìa Abril, to name but a few. Anna is also a contributor to A10, BETTERY Magazine and WALLPAPER. During 2000–2011 she has curated a number of architecture and design exhibitions in Moscow, Milan, and Paris. In 2011–2013, Anna has written and designed two books: “Phase: the Architecture of Jakob+MacFarlane” is a monograph published by AADCU and distributed worldwide, while “Silent Action” presents the work and creative philosophy of the Danish artist and designer Eske Rex.


JULIAN LWIN Principal of Lwindesign is a British born artist/designer living and working in NYC. After studying product design at Central St Martins College of Art & Design in London, he started his career designing for Smart Design and Frog Design in NYC on projects for Toshiba and Nike. He then worked at Imagination USA with clients such as Samsung, Ford and Sprint. In 2002 he founded Lwindesign Studio in NYC. Design projects followed for Marc Jacobs, Jaguar, Ralph Lauren, W Hotels, Herman Miller and Pulse Contemporary Art Fair amongst others.
His work explores the synthesis of art and design combining tactile elements of light and form.
Julian Lwin from Lwin Design creates, directs and executes Experiences and Environments from concept through to creation.  Offering creative direction and design services, the studio’s projects range from product development to multi- dimensional space – from practical to whimsical. Under the creative direction of Brooklyn-based designer, Julian Lwin, the studio collaborates with clients who seek alternative and imaginative ways of developing their brand’s narrative experiences. Our bespoke approach abandons convention in favor of the sublime and spontaneous. Members of the studio are able to draw on a range of talents and diverse histories, ranging from fine art, industrial design and environmental studies.




design camille baudelaire / development ploqdesign

Director  Francesco Pirrello

Curators  Anne-France Berthelon & Anna Yudina

Scenographer  Julian Lwin
Graphic designer  Anna Yudina

Paris office  +33 1 56 41 39 02

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